Acidic shampoo was introduced as a means of countering the adversity of the alkalines. Rather than swelling, drying and hardening of the hair shaft, these new products would do just the opposite by softening and compacting the hair shaft. The differences were both immediate and remarkable. Consumers readily accepted this new technology and soon begin shampooing on a daily basis. This was truly the beginning of the personal hygiene practices we enjoy today.
Our scientists at London house agreed that it was time to discontinue the use of alkaline cleansers, but it posed a logical question: If we eliminate the cause of damage to our hair and skin, why do we need a treatment of any kind? Our hair goes through a process of shedding and regrowth as a normal function of our metabolism. If the new growth has never been subjected to alkalinity or acidity, it will continue to grow in its naturally intended state there is nothing to be fixed.
Thus, we introduced London House Shampoo For Hair and body with a pH 7.0, neutral. It can cleanse the hair, scalp and body without depleting the normal lipid barrier of the hair and skin. It cannot swell, harden and dry as the alkalines do, or soften and compact as the acidics do. It’s simply cleanses the hair and body without compromising its natural integrity.
We invite you to challenge our science. Use one bottle of London House Neutra Blue Shampoo For Hair and Body and its companion, London House Neutra Rinse faithfully every day until it’s gone. Don’t expect to see a dramatic difference from day to day. Remember, it’s neutral and the improvement is far too subtle to notice. When your bottles are empty, go back to your former brand. Now, you will see the difference. Your replacement brand, no matter what you have chosen, will immediately alter the physical structure of your hair. You will have proven to yourself that you’re chosen brand will either swell, dry, harden, soften or compact the hair shaft. Clearly, the hair cannot withstand any of these effects indefinitely without suffering from overtreatment.